#210 North Sails Saint Trôpez Flagship Store
#210 North Sails Saint Trôpez Flagship Store
After the C19 pandemic North Sailing performed an ambitious repositioning grouping under the same umbrella the heritage of yacht sailing of North Sails and the brave new world of action sports with Mystic and North Kiteboarding. Our job as retail designers was to capture the convergence of the various ocean outdoor sports in a single flagship store in one of the most iconic harbours in the world for sail racing: Saint-Trôpez in France. Our design is inspired by hulls, foil boards, windsurfing sails and more. The revolution of foiling proved the best metaphor to manifest the convergence of sailing and action sports. Foil technology has changed the rules of the game literally taking ocean outdoor sports onto another level, a level in which hulls and boards do not even touch the surface of the sea but rather they hover above it. The grammar of forms resulting from our research is simplified into silhouettes from which the North Sails bespoke fixtures emerge.
